Here’s my official disclosure policy for my weblog: I get paid to write occasional reviews of services and products. I am given access to a list of websites where the company is willing to pay X amount of dollars for my opinion. This might be seen as selling out or as incredibly obnoxious, but I’m willing to be upfront about it and tell you right now that yes, they are sponsored links. However, in order to make it acceptable to myself, I will only do it with links that I am personally okay with and that I am comfortable with. For instance, I passed up on a review for a service that essentially makes it easier for people to send out spam because I’m not okay with promoting that. On the other hand, I will write reviews for things such as the telescope review I did last week since I actually do have a real interest in them. So my policy is this: I will review but I will not promote things I am not in favor of and I will not pretend to have had an excellent experience if it is not true.
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